As the Creative Director shaping the creative vision of Güzel°, he stands at the center of brand identity, visual language and creative processes. Inspired by design, culture, the digital world and contemporary aesthetics, he believes brands should not only be seen, but also deeply felt. Throughout his 20 years of experience, he has developed creative projects, brand identities and communication strategies for hundreds of brands across different industries. From defining brand identity and creative direction to building visual language and aesthetic consistency, he manages a wide range of creative processes while developing campaign ideas, leading creative teams and maintaining brand consistency across every project. A graduate of Anadolu University’s Department of Sociology, he brings human behavior and cultural dynamics into the core of his creative perspective. Within Güzel°, he plays an active role in directing content and communication language, managing web and digital projects, and overseeing photography, video and art direction processes. By developing creative strategies alongside new ideas and contemporary concepts, he focuses on strong storytelling and building brands with distinctive character.

As a Fashion Designer within our company, Belgin Küpeli is responsible for trend research, collection development, and the development of new brands in the fashion industry. She plays an active role in creating the fashion design DNA and creative identities of innovative brands, bringing creative value through her strong aesthetic vision and distinctive approach. Belgin Küpeli began her education in Fashion Design at Çukurova University and completed her degree in Textile and Fashion Design at Akdeniz University. She has also completed training in Style Consulting and Image Management at Istanbul Fashion Academy. Combining fashion design with style consulting, Belgin Küpeli has transformed her own name into a personal brand. Current Projects Under Development: * Meanā : envisioned as the first true global luxury brand from Türkiye to the world. * Belgin Küpeli : a personal brand positioned as an expert in Styling and Fashion Design, offering styling and personal image consulting services.

Güzel°’s Creative Brand Designer, İrem, is responsible for the design of the brand’s entire visual ecosystem across both digital and physical platforms, ranging from web interfaces to product concepts and packaging processes. Taking an active role in building brands’ visual DNA and creative identities, she combines aesthetic vision with functional and sales-oriented solutions in label, box, and packaging design. A graduate of the Industrial Design department at Eskişehir Technical University, İrem brings her experience in brand identity, interface design, and 3D projects into building cohesive and versatile visual worlds for brands within the Güzel° team. Alongside design processes, she also manages social media content direction, video editing, production planning, and on-set styling support, contributing to a strong and consistent visual language across all brand touchpoints in alignment with Güzel° standards.

Graphic Designer Dilara Dal is a graphic designer specializing in corporate identity, brand visualization, and 3D design. Her artistic journey began in the Fine Arts High School Painting Department, and she has since graduated from the Graphic Design Department of Akdeniz University, bringing her work to a professional level. Using tools like Adobe Illustrator, Photoshop, and Blender, she creates unique visual worlds that reflect the spirit of brands. Areas of Expertise • Holistic Brand Identity: Create detailed visual guides for brands, from logo to brand DNA. • 3D Modeling and Visualization: Bring product and packaging designs to life in the digital world with universal textures and lighting. • Strategic Visual Management: Disseminate 3D diagrams that simplify social media content, advertising visuals, and technical data. Blending her academic art background with digital talent, Dilara Dal focuses on producing modern and lasting aesthetic solutions that enhance the prestige of her brand.

As a Content Creator within our company, Aleyna Erbaş is responsible for content strategy, creative production, social media communication, and brand storytelling. She plays an active role in campaign management, digital content development, and the creation of audience focused communication strategies for hospitality, lifestyle, and entertainment brands. Through her multidisciplinary background in photography, video production, presentation, and creative direction, she brings creative value to projects with a strong aesthetic vision and communication oriented approach. . Aleyna Erbaş graduated from the Faculty of Communication at Kocaeli University with a degree in Radio, Television, and Cinema. Throughout her career, she has worked in marketing, digital content management, guest relations, and brand communication, combining creative production with strategic thinking. She has collaborated with global brands such as Vogue,Canon, Red Bull, Coca-Cola, Skechers, and Jolly Tur, while also contributing to International productions (e.g. Guy Ritchie's Hollywood Film) and entertainment projects. . Current Projects Under Development: Creative content and digital storytelling projects for hospitality, lifestyle, and entertainment brands. Social media communication and campaign development focused on audience engagement and brand identity. Creative production projects involving photography, video content, presentation, and visual storytelling.