— Beverage
Our goal is to transform an ordinary beverage into a spiritual and physical experience, and to build a brand that will resonate in silence, instead of shouting brands that make noise. We aim to introduce Vanta’s unique universe to a wider audience, bring viral projects to life, and turn ‘black water’ into a phenomenon that everyone talks about.
01 Brand Strategy and Concept Development
Vanta is not just a water brand; it is a next-generation life ritual that opens the door to a spiritual, physical, and aesthetic experience. It is an invitation into a minimalist, mysterious, and transformative world.
02 Brand Naming and Logo Design
The name Vanta is derived from Vantablack. Vantablack is known as the darkest substance in the world, capable of absorbing 99.965% of light. Vanta’s logo is created by shaping the letter “V” into a mountain silhouette. This design reflects not only the brand’s dark and deep roots but also its power of ascension and transformation.
03 Brand Guidelines
Vanta’s logo design is not just a visual element but the starting point of the entire brand identity. The interpretation of the “V” in the form of a mountain embodies the themes of elevation, depth, and transformation, inspiring the entire brand language, tone, and visual direction. A minimal, powerful, and mystical stance is reflected in every aspect of Vanta.
04 Packaging Concept and Label Design
Vanta’s packaging design is inspired by the mountain form used in the brand’s logo. The bottle shape resembles a mountain rising upward and, unlike traditional bottles, it rests on its cap when placed on a flat surface—offering an unconventional experience.
Black Water
In the modern world, positioned as a symbol of simplicity, elegance, and spiritual awakening; Vanta is set to be a pioneer in the global, experience-driven luxury water segment. Vanta is an icon that stands out with both its appearance and content, supporting the balance of body and mind.
Vanta
